Oscars 2014 will go down in history not only for breaking tradition but also for breaking records. One of the most memorable moments of the evening incorporated the use of social media.
On Sunday night, host Ellen DeGeneres turned what was supposed to be a selfie into a record breaking group Oscars selfie, with some of Hollywood’s top actors. As the Guinness World Records confirms (March 3), DeGeneres' Oscars selfie tweet set a new world record.
Actress Meryl Streep, who does not have a Twitter account or any other social media account for that matter, was excited to be a part of the social media experiment. “Oh, I’ve never tweeted before. We tweeted!,” Streep said to DeGeneres before returning to her seat. Other participants of the infamous group selfie are Jennifer Lawrence, Jared Leto, Bradley Cooper, Brad Pitt, Angelina Jolie, Julia Roberts, Channing Tatum, Kevin Spacey and Lupita Nyong’o along with her brother, Peter Nyong'o.
The photo was taken with a Samsung sponsored Galaxy Note 3 smartphone and sent out into the Twitterverse using the Twitter for Android app. “If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap,” DeGeneres tweeted from her official Twitter account, @TheEllenShow.
Viewers of the 86th annual Academy Awards got a chance to see what the 16-megapixel camera on the Galaxy Note 3 is all about. Ideal for taking photos indoors, built-in camera features include autofocus, face detection, image stabilization and exposure compensation.
The Oscars 2014 selfie photo got so many retweets that it crashed Twitter servers for over 20 minutes just after 10.pm. ET. Aside from temporarily “breaking” Twitter, it also broke the record of most retweets, ranking above President Barack Obama’s 2012 re-election post.