Mercedes-Benz Fall 2012 Fashion Week set to open February 9th

Fashion Week is one of those things that you either get ... or you don't. Forgive us for making some sweeping, gender-based generalizations, but we get that the Average Dude doesn't get (or want to get) Fashion Week.

So why are we talking about it over here at Minneapolis Men's Style? A couple of reasons actually... First off, the Mercedes-Benz Fall/Winter 2012 Fashion Week is set to kick off in New York in less than two weeks' time. While definitely heavy on women's fashion, menswear has a discernable presence and a growing number of shows. Starting February 9th and running through February, it's an opportunity to see what's coming in fashion for the fall and winter seasons ahead. [For some insight on what was shown in Milan recently, you can also check out this recent New York Time's article.] Secondly, we'd like to reinforce the notion that Fashion Week need not be anything more than inspiration.

As mild as this winter has been (editor's note: knock on wood!), it might seem the height of cruelty to think about next winter already. So why, when we are all holding our breath for spring, are we talking two seasons ahead? The answer is economic - designers need the lead time to get sales, and get the items available in stores for customers. Additionally, it gives other retailers (think H&M) the opportunity to see the trends and whip up some more affordably-priced options.

With that said, why should you care, dear sweet wonderful men of Minnesota? Fashion Weeks, in general, take a lot of heat from the mere mortal. Couture, frankly, can sometimes be a bit weird. What normal person looks like that? Or dresses like that model anyway? In some ways, you are right. But, Fashion Week also gives the observer the opportunity to dial into upcoming trends and glean some inspiration.

Start noticing what you like - is it a color? The way things are structured? A specific "influence" (in recent years, military details and Mad Men-type throwback influence have been big)? And then, start thinking about how you could incorporate those elements into a look that's uniquely you.

We've said it before, but we'll say it again. Being stylish does not mean that you're perfectly trendy. It's a mix of being pulled-together and expressing your personality in a look that is sharp and eye-catching.

Wondering what to wear now? Check out Esquire's review of their favorite look's from last fall's Spring/Summer show. For the schedule and live updates during the week, check out Mercedes-Benz' Fashion Week website.

For more on men's style, check out Bethany's other work, or subscribe via email to get it delivered piping hot to your inbox. Have a question or comment? Email her at reinbr@gmail.com and you may just see it here.

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, Minneapolis Men's Style Examiner

Sassy professional by day, men's style expert by night, Bethany is a twentysomething single girl living in Minneapolis. She loves baseball, coffee and the well-dressed male. After years of helping guy friends find date outfits, wedding outfits, and clothes without holes in unintentional places,...

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