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Meow Mix maker has new name

The company that makes Natural Balance and other pet food brands has renamed itself.
The company that makes Natural Balance and other pet food brands has renamed itself.
Marc Selinger

The company that produces such popular cat foods as Meow Mix and 9Lives has a new name.

Del Monte Foods’ pet products business announced Feb. 19 that it is now known as Big Heart Pet Brands.

Big Heart, based in San Francisco, became a standalone company following the sale of Del Monte’s consumer products division to another firm, Del Monte Pacific Limited, according to the announcement.

“As a standalone pet products company, Big Heart Pet Brands will be singularly focused on capturing growth opportunities in the expanding" pet products market, said Dave West, Big Heart's president and chief executive officer.

The company said it holds the second-largest share of the U.S. market for dry and wet cat food. Besides Meow Mix and 9Lives, its brands include Pounce cat treats and Natural Balance and Nature’s Recipe premium cat and dog food, along with several dog-only brands, such as Kibbles ‘n Bits and Milk-Bone. On March 7, it reported sales of $576 million for the most recent quarter.

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