Skip to main content
  1. Life
  2. Pets
  3. Cats

Meow Mix maker has new name

See also

The company that produces such popular cat foods as Meow Mix and 9Lives has a new name.

Del Monte Foods’ pet products business announced Feb. 19 that it is now known as Big Heart Pet Brands.

Big Heart, based in San Francisco, became a standalone company following the sale of Del Monte’s consumer products division to another firm, Del Monte Pacific Limited, according to the announcement.

“As a standalone pet products company, Big Heart Pet Brands will be singularly focused on capturing growth opportunities in the expanding" pet products market, said Dave West, Big Heart's president and chief executive officer.

The company said it holds the second-largest share of the U.S. market for dry and wet cat food. Besides Meow Mix and 9Lives, its brands include Pounce cat treats and Natural Balance and Nature’s Recipe premium cat and dog food, along with several dog-only brands, such as Kibbles ‘n Bits and Milk-Bone. On March 7, it reported sales of $576 million for the most recent quarter.

SUBSCRIBE! To receive future cat articles by this writer, click “Subscribe” above. Follow him on Facebook and Twitter.

Advertisement

Life

  • Johnny Manziel
    Should Johnny Manziel apologize for his hard partying over the offseason?
    Today's Buzz
  • Crop circles
    Similar crop circles appeared in Germany and England within days of each other
    Camera
    19 Photos
  • Advanced placement
    The AP program is gaining traction as a key component in college admissions
    Camera
    5 Photos
  • Beach hats
    Beat the heat with the best summer beach hats for women
    Camera
    Beach Hats
  • Expectations for ministry
    Pastor preaches to newly ordained ministers about expectations for ministry
    Camera
    6 Photos
  • Medical symptoms
    See which symptoms should cause you to seek a doctor’s attention right away
    Camera
    6 Photos