The following is part 2 of my interview with Jeffrey & Robert of Costello & Tagliapietra.
What prompted the move to Tumblr and will we see any direct sales of your women’s line through there?
We love the way Tumblr offers us an easier way to communicate to our audience. There is also something special to see what people respond to in real time and be able to respond to that and better understand them as a customer. And, yes, we will begin to add more products including dresses to the site as we build it out, we see this as a better way to understand who we are as a brand just as much as what our visitors want as consumers!
We have been making cardigans for ourselves out of pontes for a while now. It allows for a more tailored appearance to the cardigan, somewhere between an unstructured jacket and a casual sweater. We like fabrics that have body to them and drape simultaneously and this one was a fabric we developed that had a cool touch and a modern feel. We trimmed it with rayon grosgrain to add contrast and we used Airdye to print on the ultra suede patches. We began working with Airdye for our Spring 2010 collection and have continued each season seeing this as an obvious choice considering that we are saving over 45 gallons of water(per dress) from becoming unusable “black water" as well as saving 95 megajoules of energy and 3 kilograms of greenhouse gas.
What’s next for C&T menswear?
We are looking at mens as category driven, aesthetically it is dandy-like takes on the archetypes of menswear. The Costello Tagliapietra Men’s collection will roll out by style slowly building into a full wardrobe. The new site will be a place to really see who our customer is and what he wants to wear, hopefully it will be similar to what we love too?