Palmer Dean, creative mogul behind T-shirt company OutlineTheSky, is bringing cotton back. This sketched skyline sensation is moving through Texas at Formula One speed. The brand was launched as an idea on an iPad earlier this year and has quickly evolved into a much needed market of casual fashion. But why T-shirts? Why are tri-blend cotton T's such an irresistible fashion staple?
Austin Style caught up with Dean last month to talk T-shirts and Texas. This Dallas native is an excellent representation of Men in Motion. His answer to this growing fashion phenomenon is easy: casual comfort is cool again.
What is your favorite "go to" look?
Rag & Bone jeans, OutlineTheSky T, and a fresh pair of Nikes.
Palmer Dean is in constant motion, much like the Texans he is dressing. The CEO balances a full-time career outside of his OTS commitments, leaving little time for in-between details. OutlineTheSky is a brand built from his desire to give people something better than a mass-produced, generic, graphic T.
Do any of your personal style quirks influence OutlineTheSky?
My oldest brother Matt has always had what I would call cool taste. Nice jeans, plain designer T-shirts, a watch, and some nice kicks. He definitely rubbed off on me in the biggest way. I think when launching OTS and looking to the future, keeping it simple makes the biggest impact. That is exactly what we are doing with OTS….keeping it simple!
What could be more simple than jeans and a T? Dean's personal preferences are the vision behind OutlineTheSky. When you reach into your closet to select a top, why not don something soft that represents your city? Dean has created a style for Texans, by a Texan, and Austinites love local products.
How does Austin differ from other cities you have Outlined?
Dallas has been amazingly receptive to OutlineTheSky. I think Austin will be no different...time will tell how the locals respond to us as we focus more and more time on this market. My goal is to always show respect through designs. It is a personal thing when discussing someone’s hometown [and] I will always make sure to have the locals’ best interest.
To you, what is Austin Style?
No doubt Austin has a great sense of fashion. I think the laid back atmosphere paired with all the creativity makes it one of the greatest places on Earth. I always intended people being able to wear OTS at the local bar or to the coolest club in town. This should be no exception to Austin and I think people will rep them all over the city. I love this place.
Palmer Dean is bringing T-shirts to the forefront of fashion. From festival garb to an afternoon on South Congress, OutlineTheSky is a destination style choice that fits any occasion. Unlike others in its market, OTS represents your first love and strongest affiliation: your hometown. As the brand grows, so will Dean's momentum and Austin is eagerly awaiting his next move.
© Lindsay Watson