Homegrown international reggaeton sensation, Maluma rocked Medellin and Colombia Moda on the Nonstop runway. Maluma, whose real name is Jose Luis Londono, first gained fame as a 17 year old Medellin high schooler. Since his initial string of hits, he was signed to Sony Music Colombia. After rocketing to fame, Maluma has performed with other famous reggaeton artists such as Arcángel, Plan B, J. Alvarez, Alberto Style, Nicky Jam, Ñejo y Dalmata, J Balvin, Reykon, Heavy Hitter, Jowell and Randy. The baby-faced singer was an instant hit with spectators and journalists at the event.
The Nonstop Runway
The Nonstop Runway featured designs from Manuela, Alado, Nilos and Faride Ramos. Of the first three, Alado presented the edgiest designs. Manuela played it safe, and the offers from the swimwear line, Nilos were downright tepid.
Manuela Alvarez has a reputation for being a trendsetter in Colombia. However, today's runway was bland overall with a few sensual pieces mixed in. The majority of pieces were in basic neutrals; black, off-white and gray. The pop of color came from a couple bright orange pieces; a jacket, shorts and an asymmetrical tunic. The best of the collection was a sheer black tunic along with a black and white draped dress.
The Alado group's “Immortality” collection had a romantic era or Spanish conquistador flavor. Floor length skirts partners with heavily embellished bodices, finished with bolero jackets. Sexy sequinned numbers and romantic, lacy dresses finished out the collection. This small designer house opened its doors in 2008 in the upscale El Poblado neighborhood of Medellin. Alado's sometimes fantastical designs translate into sumptuous and elegant evening wear.
Started in 2013, the two designers behind Nilos bill themselves as cutting edge in the world of swimwear and beach accessories, the runway today was anything but. The designs from Manuela, a former journalist and Victoria's Secret model and Alice, an Italian designer showed a distinct lack of creativity and looked like the same standard beach fare from over the last thirty years. Far more creative and attractive swimwear were seen this year at the runways by Paradizia, Beverly Hills by Carmen Belissa and even the 'Carmen Miranda' themed runway by Agua Bandita.