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Meijer adds free Wi-Fi to all stores

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Now that the mPerks program has exceeded the two million member mark Meijer is giving a gift to their technology minded customers. The Grand Rapids, Mich., based hypermarket chain announced yesterday they are making free Wi-Fi available in all stores.

"Our customers are relying on digital tools more than ever as they shop, which is why we're constantly providing them with resources to enhance their shopping experience," stated Michael Ross, VP customer marketing and emerging technology in a press release. "And, now with free Wi-Fi in our stores, we're offering an additional cost savings because our customers no longer have to use their data plans while shopping."

This will also provide a competitive advantage to the tenant restaurants in their stores. On Marketplace Drive in Rochester Hills the Subway restaurant in Meijer competes with another Subway in the Walmart next door. Unlike the Walmart Subway’s customers those at the Meijer Subway will now have internet access. This means while they enjoy their sandwich they can browse the online Meijer weekly ads and clip online coupons.

In addition to the two million Meijer mPerks coupon clippers the regional grocer and general merchandiser has 600,000 mobile app users, according to the press release.

The new Wi-Fi was available today at all stores in the Detroit area.

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