If you’ve ever seen the picture of a jovial, jogging carrot with the logo “No Meat Athlete”, you’re seen the trade mark of No Meat Athlete Matt Frazier. Frazier recently visited Denver and Colorado Springs to promote his new book: “No Meat Athlete: Run On Plants and Discover Your Fittest, Fastest, Happiest Self”
No meat athletes are getting more and more attention. And their numbers are growing.
“Just ask some of the best endurance athletes in the world, who do much more than ‘get by’ on a plant-based diet: they choose to fuel with plants, because that’s what they’ve learned gives them the best results.”
Other vegan athletes include superstar ultra-marathoner Scott Jurek, who lives in Boulder when he’s not traveling to competitions around the world. He spoke about vegan diets for athletes last spring in Fort Collins. The world’s most famous minimalist runners, Michael Sandler and Jessica Lee-Sandler are also vegans. Sandler was a globally-ranked speed skater. Lee-Sandler is president of Runbare Company, a firm devoted to promoting minimalist/barefoot running which published two books on the subject.
Frazier does emphasize the lower impact on the planet that plant-based eating can make reality, but it is only one of his points as he focuses on helping any interested athlete share the potential benefits of a plant-based diet.
“You’re not here to be preached to. And I’m not here to preach,” says Frazier, who founded No Meat Athlete in 2009, the same year he first qualified for the Boston marathon.
Frazier’s book has received endorsements from all areas of the vegan food spectrum, from Farm Sanctuary founder and animal rights activist Gene Baur to author and dietitian Virginia Messina, who recently co-wrote the nutrition guide Vegan For Her with vegan chef, writer and activist J.L. Fields of Colorado Springs, who hosted Frazier’s presentation there last Thursday.
Others who endorsed Frazier’s new book include Dr. Neal Barnard, MD, author of the “Get Ready, Get Healthy, Go Vegan Cookbook” in 2010 and this year released “Power Foods for the Brain”. Barnard is himself a runner and certainly a no-meat athlete.
“The human future will depend on a far more plant-based diet, and top athletes are showing just how rewarding that will be,” said Barnard in a comment about Frazier’s book.
Frazier continues to emphasize openness in his promotion of the plant-based diet, and some of his web publications include “The Healthy (But Practical) Plant-Based Diet “ and an e-mail resource list that he states openly includes recipients who may or may not be vegan or vegetarian. He says that he does not believe that all animal-based foods are “inherently bad for you”, but does advise to eat dairy products even if you are not vegan, and advises to moderate wheat consumption. He also says that, once in a while, you need to break the rules.