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Meet the new face of Bespoke

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Who says Bespoke is a mans sport meet the next generation of tailors and she is female. Meet Ms Emily Squires she works among dozens of her male counerpart whom are mostly close to twice her age making a name for herself as the only female tailor cutting, sewing and pressing bespoke suits and coats for the international elite at Savile Row.

She is the 29-year-old coat maker at Henry Poole and Co and the winning of the Golden shears for one of her coats making waves as the poster child of a next generation into the craft of tailoring.

This week at men's fashion week in London she displayed two of her coats as part of a showcase of garments from Savile Row.

In an industry the seem uncertain on the London street Squires is one of a handful of new recruits working at Henry Poole, which was established in 1806, and among a growing number of women training on Savile Row.

With the estimated 30 coat making diplomas handed out by the trade association Savile Row Bespoke over the last four years, at least 20 have gone to women.

With the menswear market on the rise firm like Savile Row are branching out to ready to wear and street brands so its an encouraging sign of an industry renewing itself against foreign demand and rising rents.

Emily Squires was train by veteran tailor Paul Frearson who states "What we want is people like Emily to start up business, to continue the bespoke," he said.

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