We first met Madonna in 1983 when she released her self-titled debut album. The recording artist and actress has gone on to sell more than 250 million records within 20 years of her career. She is recognized as one of the top selling artists of all time and has been named to Billboard's Hot 100 All-Time Top Artists.
Not only has she influenced the music industry but she has also been recognized for her dramatic fashion of the 1980's. Best known for her skirts worn over capri pants, fishnet stockings and lace tops adorned with chunky crucifix necklaces, Madonna has been a fashion icon to many young girls.
Madonna is now collaborating with her 13-year-old Daughter, Lourdes Leon on an exclusive line of fashion apparel, footwear and accessories called Material Girl. The collection will launch on August 3rd and be sold exclusively at 200 Macy's stores nationwide. To prepare for this multi-media launch Material Girl can be found on Twitter and Facebook. In addition, the fashion line has a dedicated online site and Lourdes is blogging to keep fans everywhere up to date.
The collection will retail from about $12 to $40 and offers cargo shorts, blazers, print dresses, skinny jeans, tops and an assortment of leggings. Accessories include metal chains, faux pearls and small studded handbags. Material Girl will target girls age 13 to 25. To add the "wow" factor there will be a studded leather biker jacket retailing for $80.00.
There will also be ballet flats in floral and snake prints, combat boots and some flat laced oxfords included in the line.
“My role was really to make sure we were all going in the right direction and it was a line that I could stand behind and be proud of and feel good about — and one that she could also feel represented her. I really like the way Lola dresses, and I think this line is absolutely an extension of her taste,.” said Madonna in speaking of Daughter Lola.
So who will be the "face" of Material Girl? That is being kept a secret for now.
Though Madonna will not be present for the August 3rd launch in NYC, she is planning to visit Macy's Herald Square on September 22nd. To win a chance for you and three of your best friends to meet Madonna text MATERIAL to Macy's (62297) or enter online by visiting Macys.com. The Grand Prize winner will receive a 4 night stay at a fabulous hotel in NYC and a $500 Material Girl shopping spree at Macy's Herald Square.
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Sneak peek: Behind the scenes of Madonna's Material Girl collection photo shoot
Check out the Material Girl Collection - scroll down to the slide show at the bottom of the screen.
What do you think of the collection? Would you wear it? Let us know in the COMMENT section below.
PHOTOS: WWD
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