The 2014 version of the Atlanta Steam is much different than the inaugural version of last season in many ways. On-the-field changes include a new head coach (Dane Robinson) and a new starting QB (an 18-year old rookie named Dakota Hughes). Behind the scenes Coach Robinson has put more emphasis on an organized marketing effort that can increase awareness of the team brand, as well as the LFL, in metro Atlanta.
Cara Tripp is the most recent addition to the Steam marketing team. The 22-year old Mercer University student has experience in creating promotions and game day events to provide a more memorable experience for fans. The senior is currently working in the Mercer Athletics Marketing Department, and also gives her time to work with Macon based MG Alert, a team of marketing interns, to build awareness about human trafficking among teens in the Middle Georgia area.
The Flemington, New Jersey native spent 2 years at The University of Texas at San Antonio where she played on the Division I volleyball team. In January 2013, Cara transferred to Mercer University to play on the Division I team there. She will be graduating in December with her Marketing degree.
Cara gave me two reasons she wanted to work with the Steam:
“I have been a huge football fan my whole life and I am passionate about bringing women's sports the attention it deserves because of my background in women's athletics.”
The Steam opens the season on the road against the Toledo Crush on Saturday, May 10.
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