Disney Parks released today another tilt-shift video, this one capturing the Disney Cruise Line (DCL) experience. Taken from photographs of a cruise aboard the Disney Wonder, the “A Model Vacation on Disney Cruise Line” video captures a guest’s experience from the dock through a visit to Castaway Cay, Disney’s private island.
As with Disney’s other tilt-shift videos, including “A Day at the Magic Kingdom” and “A Model Day at Epcot,” this video was overseen by David Roark. Roark, whom the Disney Parks Blog refers to Ras “project champion, is the manager of creative photography for Yellow Shoes Creative Group, the in-house ad agency for Disney Destinations.
The 2 ½ minute video of a DCL trip on the Disney Wonder creates the illusion of a miniature model of the cruise experience through a series photographs shot from high vantage points and then edited into a stop motion video. Unlike the others, it attempts to capture several days, the experience of a DCL cruise, and in doing so is perhaps less effective than the previous works.
The Disney Wonder tilt-shift video emphasizes the ship’s live entertainment, particularly stage shows and Disney characters, and swimming areas. It then turns to Castaway Cay, from docking to sundown and its wide range of water activities. Absent, as with previous videos, are sequences devoted to dining. Unlike the other videos, though, that absence is notable as dining is central to the DCL experience. (Also absent is the range of onboard activities.)
A Model Vacation on Disney Cruise Line
Given the techniques and conventional use of tilt-shift photography – shot from high-vantage points to create the illusion of a model set, and useful for suggesting motion – these absences of dining or smaller, more intimate experiences are to be expected. Nonetheless, the missing elements seem to be, well, a bit more markedly absent than in earlier videos.
That quibble aside, “A Model Vacation on Disney Cruise Line” does strongly evoke, through its illusion of miniaturization, the size of the Disney Wonder. Also, its heavy use of Disney guests to populate the scenes provides a sense of scale and spatial relationships. And the video captures scenic vistas that guests traveling on a DCL cruise to the Bahamas would experience, with the Castaway Cay sequence being especially strong.
For those who have been on a DCL ship, or those who are planning a trip, then, the video is an effective marketing tool.
For more information on Disney’s tilt-shift videos as well as a non-technical explanation of tilt-shift photography, check out this earlier article on Disney’s “A Day at the Magic Kingdom.” The tilt-shift video is embedded in the article.
This article is part of the Media Monday series. You can also read other articles on Disney news, deals, and advice, or sign up for a free subscription to this Disney Travel column.
Comments
What a great video, Disney is always two steps ahead of everyone!
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