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McKinley Marshall interviews on video production: part one

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Media arts designer McKinley Marshall has specialized in sound, video, and interactive multimedia for more than twenty years. Recipient of both a Telley Award and a Ciné Golden Eagle for her work in video production, Marshall works for an impressive client list that includes Warner Bros., Warner Music Group, Universal Music Group, Capitol Records, Digital Domain, Disney, ESPN, E! Entertainment Television, Nike, Mattel, Microsoft, and more. An Adobe Certified Instructor, Marshall teaches Adobe Premiere Pro and After Effects at Training Connection in Downtown Los Angeles.

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In this interview, Marshall discusses the increasing popularity of Adobe Premiere Pro and After Effects:

L.C. What are the most essential recent advancements in Adobe Premiere Pro and After Effects that have resulted in the increased popularity of these video editing applications?

M.M. From a technical standpoint, the ever increasing ease-of-use of both products is an immense contributor. Premiere Pro and After Effects have become intuitive to such a degree that people with no video editing or animation experience can pick up either one in a relatively short period of time – especially if they take advantage of software training classes such as those that Training Connection offers.

Additionally, an overarching contributor to the popularity of Premiere Pro and After Effects relates to the current cultural ethos that anyone with a smartphone or a digital camera is a storyteller. We've entered a time in which seasoned video editors and motion graphics artists are using the same digital media tools for entertainment and communication design as people who, for example, own a real estate company and need to create advertising trailers.

At Training Connection in particular, I've had entertainment industry professionals share space with guys launching online cooking classes. The great thing about live training is that ideas are often bandied about between attendees, and frequently relationships are formed that extend well beyond the last day of training.

L.C. How does the improved functionality of Premiere Pro and After Effects impact the way in which creative professionals are using the software?

M.M. The first things that come to mind are Adobe Dynamic Link, and each product's built-in keying tools. I think improvements in these features have greatly benefited productivity and project quality.

Beyond that, Adobe has added a number of useful features in recent years, including After Effects' ability to extrude text and vector graphics in 3D space.

This interview continues with part two as Marshall discusses graphic designers and video editing>>


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