With the stunning new features in Adobe Creative Cloud video production applications just released on June 18, Premiere Pro and After Effects are more powerful and integrated than ever. Technology is rapidly evolving, and the need for creative professionals to diversify their skills is increasing as they work across multiple mediums and disciplines.
An experienced instructor at Training Connection in Downtown LA, Marshall provides insight regarding the evolving creative workflow:
L.C. Please describe how you are seeing the evolution in the creative workforce, where graphic designers are increasingly required to expand their job responsibilities also to include video editing.
M.M. Businesses often want one agency, which makes sense in terms of branding consistency. If you're a design firm, you need people on board who possess mixed toolsets and can wear multiple hats.
In the past, the print people would do print, the video people would do video, the web people would do web, etc. That's a lot of paychecks, a lot of highly vertical job descriptions, and an epic model for waste and workflow inefficiency.
It's not just financial considerations that have been driving the blending of skills either — aesthetics are playing an increasing role. Imagine how much more professional a video or animation that utilizes text and graphics would look if it were built by someone who also had Photoshop and Illustrator skills.
More knowledge is better than less – and in today's job market, multiple skills unquestionably enhance your employment prospects.
L.C. As an instructor at Training Connection, how do you approach the increased demand for training graphic designers in video editing?
M.M. Fundamental courses presume that attendees have no experience in a specific discipline, e.g., video production or motion graphics. All of my colleagues at Training Connection are dedicated to making sure everyone in a group nails a skill before they move on to the next topic.
Of course, from a design standpoint, creating continuous visual media and single-frame visual media are different on many levels. Yet, they also share many attributes, including the use of space, opacity, compositing, and features such as effects and layer modes.
I find that folks with some degree of graphic design experience have an easier time picking up After Effects in particular. Once they've nailed After Effects, it's a short hop to Premiere Pro and the Adobe Media Encoder to make that circle complete.
A common workflow for video production is to create a video edit in Premiere, composite titles and motion graphics created in After Effects into Premiere via Adobe Dynamic Link, and render the Premiere timeline in the Adobe Media Encoder.
There's a synchronicity between the Adobe products that's quite beautiful, and relatively easy to master with proper hands-on training.