The book campaign is slated to start on November 1st, which is National Family Literacy Day and run for two weeks ending on the 14th.
Kids will get a book that introduces them to one of four Happy Meal characters that will teach them all about nutrition.
There will be a goat, a dinosaur, an ant, and a dodo bird teaching your kids all about exercise, eating right, and being healthy.
These are the names and descriptions of the books that will be in the Happy Meals starting November 1st;
"The Goat Who Ate Everything," -- Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful 'kid' everyone loves.
"Deana's Big Dreams" -- Shares how Deana, the world's smallest dinosaur, grew tall by eating right.
"Ant, Can't" -- Features Ant, a bite-sized bodybuilder who's big on encouraging physical fitness through exercise and eating right.
"Doddi the Dodo Goes to Orlando" -- Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go
There will also be a way that you and your kids can access digital ebooks as well on a Happy Meal App called. McPlay.
The first ebook is called “The World’s Greatest Cities.” and all of the ebooks are distrubuted by DK Publishing.
The books can also be downloaded by going to McDonalds Happy Meal website located here. You can find out all kinds of nutrition facts and play games there as well.
This past January, a book program at McDonalds in England was launched and proved to be successful as more parents wanted books for their children instead of toys.
Same as wanting healthier food and drink choices for them as well, like milk, juices, and apples, vs french fries, cokes and shakes.
Over 20 million books will be distributed in this program and they will again offer the Happy Meal books in the US in 2015.
McDonalds says they hope the book promotion, "brings nutrition, imagination and play to life in a fun way."
Though there are some who feel that McDonalds is just trying to attract more customers by letting parents think they care about their kids health and nutrition, as an advocacy group called "Value the Meal" stated;
"By associating the brand with a message of healthy eating, it's tricking kids and parents into thinking that McDonald's has their best interests in mind," she said. "This move is clearly a reaction to growing pressure from parents and health professionals around the impact its marketing is having on kids – driving an epidemic of diet-related disease. This is not the change parents and health professionals have been demanding."
Many feel that it is a good thing and will encourage more children to read, and make better food choices, like the characters do in the books.
The books will began arriving in your local McDonalds Happy Meals starting November 1st.
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