McDonalds has been under fire lately for their less-than-nutritious food but the company has announced it is taking steps to lessen this negativity. McDonalds will start to advertise alternative healthier foods such as fruits and vegetables from their other greasier, fattening variety, reported the The Sydney Morning Herald on Sept. 28th, 2013.
Though McDonald's already sells salads, water, milk, fruits and cut raw vegetables, this new wave of change will supposedly make it easier for the customer to buy these items along with a meal. When customers choose one of its “value meals,” which usually include a wrap or sandwich, French fries and a drink, they will now have the option of having a side salad or a piece of fruit or a vegetable in place of the fries.
If this sounds familiar it may be because Wendy’s, another fast-food franchise, offers the same value meal options for both adults and children’s meals.
This new wave of healthier change will come by way of menu changes in 20 of the company’s largest markets. McDonalds said it would also use Happy Meal and other packaging "to generate excitement for fruit, vegetable, low/reduced-fat dairy, or water options for kids," according to Yahoo! Finance. It also plans on using its already extensive stockpile of marketing tools, including national television advertising campaigns.
But if you think this change will be coming soon, think again. The rollout will start to happen within three years, and will be seen in every market by 2020.