McDonald’s Happy Meal books will replace McDonald’s Happy Meal toys in an attempt to promote reading. The fast-food giant is about to put 20 million books in their Happy Meals. It seems that McDonald’s putting books in their Happy Meals has sparked criticism from a group called Corporate Accountability International, according to ABC News on Oct. 11.
What could possibly be wrong with McDonald’s Happy Meals containing books instead of toys? You would think from a parent’s point of view that they would be happy that McDonald’s, which is a favorite eatery for most kids, would promote reading.
It seems that this group sees McDonald’s Happy Meal book campaign as a sneaky and underhanded way of promoting their products. Sara Deon, the group’s “Value the Meal” campaign director, called this “a thinly-veiled promotion designed to get the brand in front of more kids and earn goodwill."
McDonald’s is offering the books along with offering more nutritious food items and this coupling has the Corporate Accountability International group saying McDonald’s is “tricking kids and parents into thinking that McDonald’s has their best interest in mind.”
Apparently this group concocted all this out of McDonald’s decision to give kids something to read!