McDonald’s Happy Meal books will be the latest addition to the kids’ Happy Meals, and these four fun books — which include Spanish and online option reads — are hoped by the fast food company to be the next huge hit. Starting this Nov., offers the Sentinel this Saturday, Oct. 12, kids across the U.S. will be finding a small book in their Happy Meals, rather than a toy, and this new focus on reading will be accompanied by the classic, cheeseburger, fries (apples), and drink with the meal.
Having McDonald’s Happy Meal books available to kids (in online and Spanish versions, too) sounds like a great way to promote literacy and reading among children, and that seems to be a primary focus of McDonalds adding one of four books in each Happy Meal (over 20 million books in total will be copied, so it’s expected that many will sell). The four fun books are cited by the fast food mogul to be “bringing a breath of nutrition, play, and imagination to life in a fun way” for your kids.
Based upon early results of the McDonald’s Happy Meal books experiment in England, the results were very positive. In fact, 9 out of 10 parents (according to a McDonalds survey) said that they wanted to see more books being put into Happy Meals in the future, and that it was having their children read more while they were eating the snack.
Spanish and online options will also be available in these upcoming reads for kids. Spanish versions will be part of a downloadable special online, while custom interactive e-books will also be making a debut through the new McDonalds McPlay Happy Meal app.
A short synopsis of the four separate reads in the McDonald’s Happy Meal books campaign are featured here, again focusing on a single lesson and character per copy:
"The Goat Who Ate Everything," -- Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful 'kid' everyone loves.
"Deana's Big Dreams" -- Shares how Deana, the world's smallest dinosaur, grew tall by eating right.
"Ant, Can't" -- Features Ant, a bite-sized bodybuilder who's big on encouraging physical fitness through exercise and eating right.
"Doddi the Dodo Goes to Orlando" -- Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go
What is your insight on these fun books to be found in Happy Meals? Are you happy to see the toys go this November (the special will run during the first two weeks of the month), and do you believe the books will make an impact on kids reading more?