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McDonald's testing 60-second drive-thru lunch guarantee during month of August

McDonald's is really trying to bring fast food to customers.
McDonald's is really trying to bring fast food to customers.
Global Post

McDonald's is looking to truly make the phrase "fast food" mean something again. The Miami Herald reported on Aug. 8, 2014, that South Florida restaurants will test a new 60-second lunch guarantee in its drive-thrus during the month of August.

Participating South Florida McDonald's restaurants will guarantee that customers will receive their meal within 60 seconds of paying for their food or receive a free lunch item on a future visit. The test is going to run Monday through Friday from noon until 1:00 p.m. through Aug. 29, 2014.

It is only good for the drive-thru windows.

Upon arriving at the window and paying for their food, customers will be given a timer by a McDonald's crew member. From that point, customers are to receive their order in 60 seconds. If they don't, thjey will receive a coupon for that free lunch item on a future visit.

Time reported that McDonald's is obviously looking to boost sales during lunchtime and are turning total focus away from the breakfast wars.

This new 6-second guarantee goes back to the days when Domino's Pizza offered something similar. They used to promise a delivery of 30 minutes or less or your pizza was free.

McDonald's is looking to get more service into their drive-thrus and even though menus have grown larger, they don't want service to continue to get slower. In the fall of 2013, an industry-wide average time spent for each customer in a drive-thru was 181 seconds.

The 60-second drive-thru lunch guarantee is being tested on a very limited basis and is just in the South Florida market for a few weeks. If successful, they will likely expand it a little at a time to other McDonald's restaurants.

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