According to a Feb. 18 report from SalemNews.com, the success of the quick-serve restaurant business relies largely on being instantly recognized by traffic passing the site, and that is exactly what McDonald's shoots for with its signage.
Typically, McDonald's signs feature special messages about burger deals and discounts of the day, but one of the franchise's establishments in Denver recently posted a message showing support for the sport of mixed martial arts.
The sign said "We Love Shameless MMA," a local Denver radio show that keeps a steady pulse on the heart of Colorado MMA.
“As you are aware, the success of the quick-serve restaurant business relies largely on being instantly recognized by traffic passing the site,” McDonald’s engineering firm, Bohler Engineering of Southborough, wrote in a letter to the Zoning Board of Appeals seeking a variance for a new McDonald's sign in Salem.
Props to McDonald's for giving instant recognition to MMA by having constant traffic passing the Denver sign.
No word yet on how long the sign will be up, or the reasons why it was posted.
The Shameless MMA radio show looks to bring listeners the latest in MMA news and information, as well as keep a steady finger on the pulse of Colorado Mixed Martial Arts.
It is their goal to maintain the integrity of the sport and provide a reliable and entertaining source for both the hardcore and casual MMA fans.
Its hosts are deeply rooted in the world of MMA, the listeners and fans enjoy hearing from them all the latest news about the world’s fastest growing sport.
Until now, Burger King was the only fast food giant to post advertising in the cage at MMA events. Perhaps McDonald's sign in Denver is a precursor to more advertising from them during MMA events.