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McDonald’s® partners with Go-GURT® to encourage kids to enjoy wholesome eating

McDonald’s® partners with Go-GURT® to encourage kids to enjoy wholesome eating
McDonald’s® partners with Go-GURT® to encourage kids to enjoy wholesome eatingPhoto courtesy of http://news.mcdonalds.com/US/Multimedia-Library/Logos and used with approval

McDonald’s® will introduce a new side for their trademark Happy Meal. Go-GURT® has created a low-fat strawberry yogurt exclusively for McDonald’s® as a choice for the Happy Meal and Mighty Kids Meal.

In a press release on Monday, May 19 McDonald’s® announced that the low-fat strawberry Go-GURT® will be offered as an additional side for the Happy Meal and Mighty Kids Meal beginning on July 4. The low-fat strawberry Go-GURT® that will be offered has only 50 calories, is made with natural flavor and has 25 percent less sugar. Kids will be able to choose the Go-GURT® low-fat strawberry yogurt instead of apple slices with McDonald’s® French fries or they can choose the Go-GURT® and apple slices.

In addition to the exciting new addition of low-fat strawberry Go-GURT®, McDonald’s® will introduce “Happy,” a new animated Happy Meal character. “Happy” will be introduced nationwide on May 23 and will serve as an ambassador for balanced and wholesome eating. “Happy” will encourage kids to enjoy fruits, vegetables, low-fat dairy and wholesome beverages such as water or juice.

The addition of the low-fat strawberry Go-GURT® as a choice of side is one of the most recent examples of McDonald’s USA’s ongoing dedication to children’s nutrition and well-being. This is part of McDonald’s® “Commitments to Offer Improved Nutrition Choices.”

Julie Wenger is the senior director of U.S. marketing at McDonald’s®, and says that the addition of the low-fat strawberry Go-GURT® is a way to bring fun and happiness to families. It also shows that McDonald’s® is listening to their customers’ requests for more variety in the wholesome options for the Happy Meal. The addition of low-fat strawberry Go-GURT® gives kids and parents something to look forward to during their next trip to McDonald’s®.

McDonald’s® began its change to healthier options in March 2012 when apple slices were automatically added along with the kid-size French fries to the Happy Meal and Mighty Kids Meal. More than 1.1 billion bags of apple slices have been served since then.

Going forward, McDonald’s USA will only promote milk, juice or water, not soda, as the beverage choice with Happy Meals and Mighty Kids Meals. This change will be made to the menu boards at the drive-thru, in-restaurant, as well as external advertising and communications. For more information on the healthy changes McDonald’s USA is making visit the news on the McDonald’s® website.