The brand behind McDonald's ketchup is changing, according to CNN Money on Oct. 27. While the fast-food chain and H.J. Heinz have had a partnership for 40 years, a management change at Heinz has prompted the fast-food chain to look elsewhere.
The McDonald's ketchup change comes because Heinz recently brought in a former top executive from Burger King as their new CEO. This obviously didn't sit well with McDonald's. While McDonald's and Heinz have worked together for 40 years, the brand was only used domestically in the Pittsburgh and Minneapolis markets. It was used in many international markets, but it is not expected most consumers will notice the change.
Heinz and Burger King have worked together for some time as well, and there are no changes expected in that partnership. While Heinz did not immediately comment on the decision by McDonald's, they have now said that they had “virtually no business” with the chain and they do not seem concerned about the loss of those two domestic markets or the international component. Most customers likely won't notice a thing as the shift in McDonald's ketchup brand rolls out.