McDonald’s in Japan is not playing the game of chicken when it comes to their menu.
As reported by the Asian Wall Street Journal and others, McDonald’s Japan is introducing a new tofu nugget to replace—at least for now—all chicken products they imported from China.
Turns out that a scandal at their Beijing chicken-nugget supplier forced McDonald’s to look for some a golden product replacement.
The so-called “Tofu Shinjo Nuggets” are now on the menu throughout McDonald’s Japan. At four pieces for $2.44, the new tofu nuggets are served up with a interesting ginger-flavored dipping sauce. According to a company spokesperson, their tofu nuggets taste “a bit different; it’s a bit softer.” She adds, “calorie-wise, it is a bit lower than chicken as well.”
Hmmm. Sounds like dipping the new nugget can be a interesting albeit new McDonald’s Japan option. One has to wonder if this newest “Made in Japan” taste treat will be exported to McDonald’s in other countries including the United States.
Certainly the popularity of McDonald's plus America's knowledge of Tofu from their love of Asian dishes, could make for an interesting combination when it comes to the introduction of the Tofu Nugget concept. No doubt based on the customer's acceptance of the product in the Japanese market will have a lot to do with making this export decision.
So, can Tofu Nuggets be on the McDonald's American menu in the future? Can they become the latest export to make it big in the United States? What do you think?