It was reported by the Associated Press on March 1, 2013 that McDonald will be getting rid from their current Chicken Selects, Fruit & Walnut Salad and most likely the Angus Third Pounders burger.
McDonalds is getting rid of the lowest selling items and replacing the void with a limited- time items.
Recently McDonalds added Fish McBites to their menu, and even on their kids’ menu. McDonald’s is working on adding a McWrap chicken Sandwich that will be larger than the current one they sell.
McDonald’s who has always out performed it’s competitor Burger King and Wendy’s is now struggling to stay in the lead, as the competing fast foods companies are spending more time strategizing on their marketing and menu selections.
Fast foods consumers are not spending their money loosely anyway, because they are on tighter budgets with the economy. With consumer more cautious on how they spend, McDonald’s doesn’t think it’s wise to continue to leave Chicken Selects, Fruit & Walnut Salad and possibly the Angus Third Pounder on their menu.
McDonald’s is still evaluating the Angus Third Pounders which was introduced in 2009. A final decision on whether to keep the Angus Burger appears to have been made using social media.
McDonald’s franchisee’s Facebook page posted that of the Angus burger which was introduced in 2009, Chicken Select in 2004 and the Fruit & Walnut Salad in 2005 would no longer be part of McDonald’s line up menu.
An apology did go out to customers from McEnaney Enterprise stating “sorry if this was one of your favorites, but these items just did not sell well enough nationally”. Since it’s posting the post has been removed.
Over the years McDonald struggled with the sales of these items and has decided it’s best to exit them.
According to Richard Adams who is a former McDonald’s franchisee, but is now a working consultant for the franchisees he says “McDonald’s has gotten so broad and so jumbled that nothing sells in large quantities numbers.” He also says “this business was built on simplicity, and that’s kind of gone out the window in the last decade.”
McDonalds fan should just be on the lookout for new limited time items showing up on the market. If they do well maybe they will make the lineup.