According to the Huffington Post on Dec. 19, McDonald's has an abundance of chicken wings to sell. Last Sept., the fast food chain stockpiled frozen chicken wings, according to the Wall Street Journal.
The Mighty Wings didn't sell as fast as McDonald's expected. The company purchased 50 million pounds of the bone-in chicken wings. However, McDonald's didn't sell enough of its limited-time product. Now it has about 20 percent of the original inventory still on hand.
So, why didn't the Mighty Wings sell?
- Taste: Most people found the Mighty Wings quite tasty. Therefore, it wasn't a taste issue.
- Advertising. The low sell of the Mighty Wings had nothing to do with advertising. People were notified of the limited offer.
- Price: The conclusion is that the wings were too expensive. They were sold at $1 per wing for orders under 10 wings. Three wings were sold for $3.69, five for $5.59 and 10 for $9.69.
Don Thompson, McDonald's chief executive said the price was not the most competitive. Even though the limited time has expired, McDonald's will now sell the wings at a discounted price of three for $2.99, according to the Wall Street Journal.
See the video above for more information about McDonald's Mighty Wings.