McDonalds has 10 million pounds of unsold Mighty Wings and that’s a lot of chicken wings. The chicken wings may go down as one of McDonald’s flops, suggests CBS News on Dec. 20. They could join the McHotDog and McPizza as McDonald’s failures.
Twitter was a good resource for weighing the likeability of the Mighty Wings and many people felt the $2.99 charge for three Mighty Wings, even if they were a little meatier than the average chicken wing, was just too much.
That boiled down to $1 a wing and for a fast-food offering this was just too much money, as many commented on Twitter. The other problem was that the chicken wings were “too spicy” for a sizable portion of the customers. Both of these problems were addressed by McDonald’s CEO Don Thompson in an interview. He cited the price and spicy taste as the reasons the Mighty Wings never took off with customers.
Now that 10 million pounds of chicken wings are left over, McDonald’s may do a special on Mighty Wings. They did sell 80% of what they ordered in wings for their restaurants nationwide, but in McDonald’s stats, that is not a success.
As CBS News elegantly puts it, “the wings could even make their way back onto the menu one day, but presumably not until some mighty tweaking takes place first.”