McDonald’s Happy Meal books are reading their way to your child soon, and these described “healthy, happy” books for kids are expected to be an educational way to get children reading more — with 20 million copies, that’s a lot of kids that can be reached. The Orlando Sentinel reports this Saturday, Oct. 12, that this month of Nov. 2013, kids will not be getting a toy with their Happy Meal, but a small book.
The McDonald’s Happy Meal books are part of a two-week long special taking place between Nov. 1 to Nov. 14, and will be found in regular Happy Meals at participating McDonald’s fast food restaurants. Although a cheeseburger, French fries (or substitutes, like apples) and a choice of drink are still included, that plastic toy will now be a “healthy, happy book to bring nutrition, imagination, and play to life in a new way,” says the release.
Over 20 million copies of these kids’ oriented books are being printed, and will feature one of the classic McDonald’s figures as a central character in the story. Following a successful first run in England this January, the promotion is now being administered here in the U.S., and McDonald’s hopes the Nov. special will not only get children asking their parents to go to McDonald’s to buy a new kid’s meal, but get them reading, more too.
So far, this McDonald’s Happy Meals books venture has been cited as being “overwhelmingly positive” in terms of public response. The restaurant company will also be making a unique set of interactive e-books for young readers through the Happy Meal tech app, McPlay (yes, there is indeed a Happy Meal out and about already). The print Happy Meal books will begin rollout at the time the e-book editions are expected to appear online.
There are four books in total to collect, with 20 million copies of these four separate books being made for children all across the U.S. A special downloadable Spanish version is also being made for the kids. Here’s a brief overview of the McDonald’s Happy Meal books special:
"The Goat Who Ate Everything," -- Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful 'kid' everyone loves.
"Deana's Big Dreams" -- Shares how Deana, the world's smallest dinosaur, grew tall by eating right.
"Ant, Can't" -- Features Ant, a bite-sized bodybuilder who's big on encouraging physical fitness through exercise and eating right.
"Doddi the Dodo Goes to Orlando" -- Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go
These “healthy” books seem like they contain some important lessons for kids as well, so we will see this Nov. how your child might like this reading opportunity.