Another fast food giant is making headlines today. McDonald's Fish is now certifiably sustainable. The company made the switch for their fish sandwiches to become "Eco-Green" in the United States as their rival, Burger King, took heat for some rather unsuitable meat choices.
An article at Fast Coexist says "McDonald’s latest attempt at producing more sustainable food comes in the form of Marine Stewardship Council (MSC) certification for its U.S.. supply chain." The article, which was posted earlier today, says McDonald's fish will now be sources from fish "suppliers that follow strict MSC standards for ecosystem impact, management, and health of fish stock."
The fish for McDonald's new Filet-O-Fish sandwiches and their new Fish McBites will be wild-caught Alaska Pollock. The company had already gone certifiably sustainable for their European markets back in 2011. The move is being considered a big move since McDonald's is such a large company with over "14,000 restaurants in the U.S.. alone." MSC regional director of the Americas, Kerry Coughlin says of the move, "When a company like McDonald’s does this, suppliers around the world are watching, and they will take note. We do expect this to have an impact."
McDonald's fish entrees will now be served in a blue box with a Eco-label from the Marine Stewardship Council to show the change to fish which has been certified as sustainably caught.
Do you think McDonald's fish being certifiably sustainable is a big deal?