McDonald’s bagged coffee may have you waking up and smelling coffee right from home soon, as it seems the favorite McCafe coffee will be sold in stores and retail outlets in early 2014. The CS Monitor reports this Thursday, Oct. 31, that the coffee will be available in both whole-bean coffee packages and ground bagged coffee options.
Having McDonald’s bagged coffee from the comfort of your own home sounds both delicious and convenient to many frequent coffee drinkers, and this is exactly what the McDonald’s corporation is hoping fans will see with their new marketing strategy. As part of their new test, the giant burger chain is going to be “testing” selling their coffee as standalone products early next year, available in bulk or single-cup servings.
Few other details on the coffee selling press release have been revealed at this time, though McDonald’s bagged coffee was given an early test run by the company in Canada already in late 2012, to “considerable success,” noted the report. The McCafe coffee at the time was only part of a retail promotion, with each bag weighing in at 12 ounces and costing $7 each.
To help distribute the whole-bean or grounded coffee packages, Kraft Food Group Inc. will be working together with McDonald’s to distribute the popular morning drink. At the time, the distribution level of the test is not known, meaning the test might affect only a few states or could encompass the nation.
It seems this McDonald’s bagged coffee is following the effective marketing strategies of other standalone coffee bag retailers, including Starbucks and Dunkin’ Donuts.
Do you enjoy McCafe coffee products? Would you be interested in buying bagged coffee from McDonald’s at your local supermarket so you could wake up and smell the coffee right at home, if the price was reasonable?