McDonald’s announced in a media statement yesterday it is ending a 40 year relationship with the catsup provider due to management changes. The move came after Heinz chose former Burger CEO Bernardo Hees to head the company without requiring Hees to resign his position on the Board of Directors at the charbroiling competitor.
Heinz is now a privately held company after being purchased by the Brazilian investment firm 3G and Warren Buffett’s investment firm Berkshire Hathaway. Hees was a natural selection for the condiment producing Heinz as he, like 3G, is Brazilian.
Selecting a CEO requires a full review of qualifications and potential risks according to Guillermo Williams of getmaximpact.com of Rochester Hills, Mich. “A company must consider the impact of the resume of any C-level on customers, suppliers and investors. Failure to do so can result in public relation nightmares.”
It is not clear why McDonald’s choose yesterday for the announcement as the management change was made in June.
Not only does the Heinz CEO sit on Burger King’s board, 3G has the controlling interest in Burger King according to government filings.
Heinz has been producing catsup since 1876. One of their bottling facilities is in nearby Freemont, Ohio. Heinz cans pickles in Holland, Mich.
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