Paul McCartney's publicity plan for “New” continued Sept. 16 with a new “lyric” video for “New” posted on his website. The video is filled with footage from his Out There tour that may suggest we'll see a DVD at some point. The audio is the single without the reprise at the end.
Along with the new video, Paul's also using social media to promote the album. The latest outlet is the "New" photos on Instagram, which the website highlighted Monday with words from Paul. A hundred posts, up from a scant four we saw Sunday, are now online. One we liked was this one.
BILLBOARD WEIGHS IN: Billboard, in its Sept. 21 issue, doesn't exactly jump for joy over Paul McCartney's “New,” but admits, like Entertainment Weekly did, that it's a clear throwback to his Beatles days. “Here he sounds natural, focusing his ambition on the harmonic structure rather than storytelling depth, creating a sunny record for early fall” when the full album is released. It'll be interesting to see what they say then.
LATEST 'NEW' FORMATS: The deluxe version of the album can be ordered on iTunes and on Amazon.com,Amazon.ca, Amazon.co.jp, Amazon.co.uk and Walmart. You can order the vinyl on Amazon.com, Amazon.ca, Amazon.co.jp and Amazon.co.uk. The standard CD is available from Amazon.com and Walmart. A deluxe 15-track version is available from Walmart, adding "Turned Out," "Get Me Out of Here" and "Scared," also available from Amazon in France. An "exclusive" version is also available at Best Buy, but there are no details on what it contains. Available on Amazon.co.uk is a Mint Pack, but it appears to be the standard CD. The MP3 is available in the U.S., the UK and Japan.
- Read all the news about Paul McCartney's “New” album in our special Beatles 101 "Read All About It" news roundup
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