Organic food producers Hain Celestial Group announced Wednesday the launch of a new line of chilled meat free foods packaged under the Linda McCartney Foods brand named for Paul McCartney's late wife. The new line is accompanied by an ad with a new version of a 1971 Paul and Linda McCartney song and the first TV campaign in a decade and a half by the food company. The new added products will be available in the UK.
To promote the new “#LoveLinda” campaign, the company last week leaked to YouTube an advertisement with a new animated version of Paul and Linda McCartney's “Heart of the Country,” a song he and Linda originally released on the “Ram” album. (You can see it at left.) The new ad is the first use of TV advertising by Linda McCartney Foods in 15 years, the company said.
The music in the ad, which was produced by Mark Ronson, features a voice over by singer-songwriter Elvis Costello, a vegetarian since the early 1980s. “Linda always talked well and made it seem that you wouldn’t be joining a secret weird society by being vegetarian,” he said in a statement.
Produced by Passion Pictures, whose other work includes projects for The Beatles and The Gorillaz, the animation transports viewers into a fairy-tale world where characters join the McCartney family in a musical fanfare that ends with a woodland feast.
“The family today confirm that they have been working alongside the Linda McCartney Foods brand. This is the first time in 15 years that the brand has done TV advertising. The TV advert shows the McCartney family as you have never seen them before in animated form,” according to a statement released a few days ago.
Paul McCartney and his family have been activists in promoting a meat free diet and vegetarianism. In recent years, they have promoted Meat Free Mondays to help popularize meatless cuisine at least one day a week.
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