MBA is one of the most popular PG level degrees in India and large numbers of students from all discipline pursue it due to its global acceptance. Students willing to work as marketing managers need to do specialization in marketing while pursuing MBA. Most MBA colleges in India offer marketing as specialization subject to their students.
A career as a marketing manager offers lucrative rewards but at the same time, it calls for strategic planning to reach the position of a marketing manager in any business organization.
Not just, you will need to work hard and smart for becoming a marketing manager but you will need to work much smarter to find success as a marketing manager. At the first place, what you need to do to get a marketing manager’s job is obtain an MBA in marketing degree. This will open avenues for you by making you eligible for marketing manager’s job in various companies.
Studying management at PG level
Once you have obtained your Bachelor’s degree in any discipline you become eligible for pursuing management studies at the post graduation level. In some cases, you get an MBA degree while in some cases you get a diploma in the same depending upon which B-school you are choosing for pursuing your management studies.
However, it is more reputable to hold MBA degree but diploma in management can be equally helpful while searching for jobs. In some cases, if the MBA College you choose is a reputed one, you get a higher starting pay, even if you hold a diploma, compared to a degree holder from a not so popular MBA college in India.
The MBA courses can be of various types like full-time courses, part-time courses, correspondence courses, distance education, short-term courses, etc. Generally, the full-time MBA course is the most popular in India but part-time courses, distance learning and short-term MBA courses are also common, especially among working individuals. For entering into the MBA full-time courses, you need to sit for some entrance tests such as CAT, MAT, XAT, etc. Depending upon the ranking in these examinations, you would become eligible for entrance in particular MBA colleges in India.
When you are selected in any B-school in India, you start your management studies. The main course is almost the same for all students where they are taught about the overall administration of business organizations. You will gather knowledge on various subjects like economics, statistics, business organization, business communication, business ethics, etc. Specialized studies start after some months and stress is laid on certain subjects depending upon the specialization you choose. If you are interested about building your career as a marketing manager then you would have to choose marketing as your specialization subject and you will be taught marketing related topics with more stress.
After you complete your two years of management studies you get an MBA degree with specialization in marketing. With this, you become eligible for managerial posts in marketing department of various companies where you would need to handle and control all marketing activities starting from advertising to sales services. Therefore, you will learn everything about such works and gather both theoretical and to a certain extent practical knowledge related to them.
Thus, with your general management knowledge and specialized marketing knowledge, you become fully equipped to start your career as a marketing manager.
Finding marketing manager jobs
After you do your MBA with specialization in marketing, you will have to search for marketing manager jobs. Generally, most MBA colleges in India have placement cells for their students where you can enrol and get job from campus recruitment. If you do not get a job by such means then you can upload your CV on job sites or apply directly by finding out marketing job vacancies from job classifieds.
Marketing manager job description
First thing you need to keep in mind is that you need to be creative and have innovative ideas while executing your various marketing activities. The marketing job is complicated and competitive, but you can manage the work if you understand the logics behind them.
For this, you need to develop various marketing concepts well from your B-school days. While carrying out your work you need to know well about the product or service whose marking you are doing. You should lay stress on market research so that you can provide services or products at par with customer wants. This should be your chief strategy for success as marketing manager.
Therefore, if you decide to pursue MBA in marketing you would definitely get a good job. The marketing managers are paid handsome salaries and as a fresher from any IIM, you would get pay packages ranging between 1,200,000 to 1,800,000 INR per annum in any reputed Indian company.