Mayor Eric Garcetti gave business owners a broad view of his plans to market Los Angeles and create a more business-friendly climate.
He addressed the Leaders Forum of the Valley Industry and Commerce Association Friday, October 18, 2013 at the Sportsman Lodge in Studio City.
"I've been told it's easier to get a meeting with the governor of Texas than a city official," he said, referring to Governor Rick Perry's efforts to entice companies away from California and re-settle in Texas.
"If you know a company that wants to come here, send them my way. I want to talk to their CEO. If you know a company that wants to grow send them our way."
Strategic Tax Incentives
He also addressed the concern of runaway film production. "If you know someone who wants to film or not film I want to talk to them. We'll work with the state to expand tax cuts in Sacramento even if we have to use good old-fashioned Jewish guilt."
The Role of the SFV
He said the San Fernando Valley is at the heart of the rebuilding of Los Angeles.
"We need to make sure the San Fernando Valley is marketed when you land at LAX. When is the last time you saw something from the Valley at the airport?"
A capacity crowd received his plans with enthusiasm.
"I am confident that this decade and this chapter we are about to write for the city is one of the best we will have ever seen."
A Full Agenda
The mayor mentioned a number of specific activities he wants to undertake:
- Improving public transit to Los Angeles International Airport
- Using the just launched Great Streets Initiative to make neighborhoods more attractive to stop and do business instead of drive through
- Constructing a rail line up the Sepulveda Pass
- Reducing dependence on outside water sources by 30 percent by cleaning up the aquifers in the Valley and revitalizing the LA River
"I assure you this will not be easy. I may come to you and say we need to turn a street into a one way street or make way for a bus lane. And wouldn't it be better to pay $150 in taxes [for a Sepulveda Pass rail line] than $ 3,000 to repair a broken axle?"
He said people can visit the website LA Mayor Performance to follow progress on his priorities.