Someone in marketing is doing their job right. Not even a goy could resist an event name as catchy as "Jewlicious" -- and neither, it seems, can Matisyahu. The Hasidic reggae artist returns to the "Jewish Coachella" for a special presentation, after having thrilled last year's crowds with an unannounced acoustic session.
For those unfamiliar with Jewlicious, the six-year-old fest claims the title of the nation's largest weekend for Jewish students and young professionals, but the doors are open to fans of all faiths. This year's roster includes a kosher mix of musicians, comedians, business folk, athletes, and activists, but if it's the music that floats your boat, tickets are available for the entertainment-only portions of the three-day event.
Slated to attend are
The Jewlicious Festival 6.0 will be held February 19-21, 2010, in Long Beach, California.