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Massive on micro-transactions & AAA games: 'Not sure it's a good fit'

This pic shows off snow-build up in The Division
Photo courtesy of Ubisoft, used with permission.

Tom Clancy's The Division is a next generation game that is being developed by Massive Entertainment and released by Ubisoft. We are featuring a segment this week with Massive Entertainment's Managing Director David Polfeldt. This segment focuses on micro-transactions.

Micro-transactions are the future of gaming, whether people like it or not. However, the impact on bigger AAA titles might not be as much. The other end of that spectrum is DLC. Polfeldt commented in our interview stating that he's "not sure it's a good match". The micro-transaction aspect most likely won't affect the setup of The Division. This is what Polfeldt had to say about micro-transactions and free-to-play games.

"I’m definitely no expert in this area, I mean I’m a bit of an old school guy. I like big AAA entertainment products. I’m quite founded into that way of looking at games and it’s the type of games I play as well. I think everybody in the games industry has been looking closely at free-to-play and micro-transactions, at cell phones, at app stores, and there are a lot of things there that are interesting. In one way, they’re showing the power of interactive entertainment. It’s apparently much broader and much deeper than I thought 10 years ago."

"We’re able to reach completely different types of audiences in different ways. I’m not able to say how much of that will become a part of traditional big AAA games. I’m not sure it’s a good match to be honest. Some of the free-to-play mechanics are excellent for a certain type of games, but maybe not that excellent for a huge AAA experience where you have already paid some money upfront."

Publishers will most likely increase the amount of free-to-play games that involve micro-transactions in the future. Some developers prefer this aspect, but it depends on the setup of the title. It's definitely more profitable for smaller publishers and indie developers to go the route of micro-transactions. However, it's nice to see developers understand that more of the major AAA titles should not incorporate this aspect.

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