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Massive on Activision to Ubisoft shift: Our games at Ubisoft are the big leagues

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Tom Clancy's The Division is a next generation game that is being developed by Massive Entertainment and released by Ubisoft. We are featuring a segment this week with Massive Entertainment's Managing Director David Polfeldt. This segment focuses on Massive's move from Activision to Ubisoft. Polfeldt points out the main challenge is going from American corporate culture to French. He also mentions a lot of growing pains with Ubisoft, but they managed to be patient with them. Here is what Polfeldt has to say about the change.

"I think coming to Ubisoft and working on the type of projects we’ve been able to do, has felt like coming to the major leagues. The Swedish hockey league is pretty good, but we’re now in the NHL and that’s really the difference. Everything is bigger, the challenges are bigger, the stakes are higher, the potential rewards are bigger, the audience is bigger, the lights are brighter, so it’s a much more interesting, but also more challenging arena to be in. Beyond that, the main difference is going from an American corporate culture to a French corporate culture. I mean [Ubisoft] are very different, again without trying to stereotype anything, but definitely for us as a group, we have learned a lot about being in an American corporate culture that we really couldn’t use in a French one. I think we really made a lot of stupid, early, newb mistakes when we came to Ubisoft, although they were really patient with us, thank God. In hindsight I think we came in with a lot of ideas that were not well calibrated for a French organization."

Obviously, Polfeldt believes moving from Activision to Ubisoft was the best thing to happen to Massive Entertainment. It opens the door for bigger opportunities and a broader audience. No doubt, The Division will be huge worldwide, as it is a highly anticipated title.


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