Typically with games, we hear a lot about them prior to launch. In the case of Tom Clancy's The Division, we've heard the opposite.
Granted the game isn't launching until sometime in 2015, Massive Entertainment has been committed to keeping certain details about the game quiet. The game's plot has probably been the one detail the studio will absolutely not talk about. Fredrik Rundqvist, who is an executive producer on Tom Clancy's The Division, spoke with Examiner.com about why they have been so quiet with specific details about The Division.
"I don’t see the point in spoiling the whole game before it comes out. I think there’s no point in over-exploiting it. Sure a couple of days after it releases, everything is going to be there on YouTube or whatever, but personally, I appreciate when there’s a sense of mystery, allure where there’s something left to discover when the game comes out," Rundqvist said.
Watch Dogs is a perfect example of a game that had throngs and throngs of details shared before it was launched, but talking about your upcoming game isn't a bad thing. When it comes to a new IP, you have to communicate what exactly it is you are trying to sell people, and in the case of Watch Dogs, Ubisoft accomplished that in spades. People knew exactly what it was and millions bought it.
There is a bad side to completely pulling back the veil on an upcoming game. Take movies for example. Are there some that you saw previews for, went to see the film and realized the previews spoiled the best parts of the movie? That seems to be what Massive Entertainment is trying to avoid.
"Whenever you see a trailer for an exciting movie that’s coming up, and you see them reveal everything that’s going on, you know it’s not going to be a really good movie. They’ve already leaked out all the best moments and put them in a trailer, so I think we are well beyond that.
"There’s so much to offer in [The Division], there’s so much to find out in the game and we want to keep as much excitement surrounding the game as possible," Rundqvist said.
Ubisoft is planning on releasing The Division sometime during 2015. Whenever the game does launch, it'll debut on PS4, Xbox One and PC. Our full exclusive goes live tomorrow.