Masik recently collaborated with University of Florida and Florida State to create an official men's cologne and women's perfume for the schools. The science behind these signature scents is inspired by elements like school colors, campus style, flowers and trees, traditions and location. The hope is that these original scents will remind people of the past - long after days on campus come to an end, alumni and fans can smell that special scent and be reminded of that unique time – the campus, the sporting events, the traditions and most of all, the memories.
The way it works is Masik pitches their perfumers a ‘fragrance brief’ that outlines the school’s specific elements along with pictures of the university campus, sporting events, students and alumni. Once Masik formulates scent options for the school, the universities conduct smell sessions to determine which fragrances they like best – these scents then become the official men’s and women's fragrance for each school.
A 1.7 ounce bottle will run you about $39.50. University's with fragrances include Alabama, Auburn, Clemson, Florida, Florida State, Georgia, Kentucky, Louisiana State, Mississippi, North Carolina, North Carolina State, Oklahoma, Penn State, South Carolina, Tennessee, Texas A&M, and Virginia Tech.
Masik Collegiate Fragrances was founded by CEO, Katie Masik, in 2008. A Chemical Engineering graduate from Bucknell University, she spent the early part of her career in the energy industry. However, an entrepreneur at heart, she grew restless after several years and was ready for a change.