On Thursday February 9th, Belvedere Vodka and (RED)™ will return to the famed Avalon Nightclub in Hollywood for a pre-Grammy Awards soiree to celebrate their partnership.
After the launch of the special edition (BELVEDERE)RED bottle in 2011, the two brands have emerged as leaders in the fight against HIV/AIDS, connecting with Hollywood's biggest stars to raise money and awareness for the Global Fund and its efforts in Africa.
At the helm of this year’s celebration is multiple Grammy Award winner, Mary J. Blige. The Queen of Hip-Hop Soul will headline the exclusive event, lending her support to this great cause. Long-time fan and supporter of Belvedere, Chelsea Handler will also be in attendance and you can expect an impressive roster of A-list talent to also step out for the red carpet celebration.
It’s no secret that Belvedere and (RED)™ know how to throw a party. Many are still talking about last year’s event where USHER gave a stellar 40-minute stage show that brought out stars like Quincy Jones, Estelle, Paris & Nicky Hilton, Joe Jonas, Adam Lambert, Jenny McCarthy, Cheryl Burke, Jordin Sparks and Jamie Foxx, just to name a few.
Of course you can expect Belvedere Vodka to present signature macerations with the special edition (BELVEDERE)RED bottle also on display. As Belvedere and (RED)™ are unanimous in their objective to empower global consumers, 50% of the profits from sales of the bottle will still be donated to helping women and children in Africa fight HIV/AIDS, Tuberculosis and Malaria.
For those who can’t make it to the event, Belvedere and (RED) still want you to get in on the fun. At 10:45PM Livestream.Com will broadcast the concert of Mary J. Blige Live on stage. This is a a special opportunity to see the star as she performs songs from her latest album "MY LIFE II...The Journey Continues (Vol 1)". Just register here via email and you will be notified when to tune-in.
To stay connected to this worldwide effort "Like" the Belvedere facebook page, you can also learn more about (RED)™ by visiting www.joinred.com. The goal is to have an AIDS free generation by 2015, and by supporting (RED) and Belvedere, we are one step closer to making history.