Marvel super heroes are getting ready to mash their way into toy stores this summer with a spud-tacular line you just can't miss picking up. Under license from HASBRO INC. and MARVEL ENTERTAINMENT, PPW TOYS is launching a line of MR. POTATO HEAD MARVEL Super Heroes figures.
Although several Marvel characters have already received the MR. POTATO HEAD treatment by HASBRO— most notably Spider-Man and Iron Man, the PPW TOYS line of figures is targeting fans and collectors with this line of highly detailed Marvel Hero Potato Heads.
Like other co-licensed Spuds developed from PPW Toys, the new Marvel line is being designed with collectors in mind from the start. The attention to detail, scale and consistent design elements will make these a must-have for both MR POTATO HEAD and MARVEL fans of all ages.
The Spuds are fully-functioning collectible toys with a variety of fun components to mix and match, or collectors can proudly display them thanks to their compact size and design intricacy.
For those of you who are too young to know, Mr. Potato Head first hit toy stores in 1952, and became the first toy to be nationally advertised on TV. The toy was originally just a collection of eyes, noses, arms and feet— you had to supply the potato... Yes a REAL POTATO. In the 1964 the company added the plastic spud, due to complaints from parents about rotting veggies in their kids rooms.
The line-up for 2013 includes WOLVERINE, IRON MAN, and THOR and the line will be available at specialty retailers and e-tailers starting Summer 2013.