Feb. 17, 2012, Marvel announced it will be launching a new comic book line starting in April 2012. The debut of the Marvel Universe line marks the beginning of an attempt to draw in younger readers. Marvel over the past 20 years has trended towards older readers with graphic fight scenes, sexy covers and provocative costumes.
The first two titles to be release will be Marvel Universe: Ultimate Spider-Man #1 and Marvel Universe: The Avengers: Earth’s Mightiest Heroes #1(see slideshow for covers). Both comics seem to be modeled from their animated TV series on Disney XD. Both covers have a very cartoony felling to the art work. In the past, attempts to create comic books based off of animated TV shows have resulted in failure with low readership and even lower sales. This leaves the question of will this comic line actually led to an increased readership by young readers or will it led to another failed attempt at creating comic books based off of TV shows?
To read the full press release, see below.
Experience The MARVEL UNIVERSE Beginning This April
Marvel is proud to announce the Marvel Universe line of comics perfect for fans of all ages, launching in April 2012 with the debuts of Marvel Universe: Ultimate Spider-Man #1 and Marvel Universe: The Avengers: Earth’s Mightiest Heroes #1.Fans of Spider-Man, Iron Man, Captain America, Thor, Hulk and all the Avengers should look for the Marvel Universe logo to find the most exciting stories they can imagine!
“The Marvel Universe line of comics not only clearly lets fans know they’re in for great stories, but also lets parents know where to find great stories to share with their kids” said Axel Alonso, Marvel Comics Editor in Chief. “The Marvel Universe line also includes the best all-ages stories we’ve told recently and we’re bringing them to millions of new fans through ambitious new initiatives. So when you see the name Marvel Universe, you’ll know it stands for the best all-ages super hero storytelling in the world—in print and digital media!”
In Marvel Universe: Ultimate Spider-Man #1, from Man Of Action, Dan Slott, Ty Templeton & Nuno Plati, Peter Parker must balance battling Super Villains and the drama of high school! But fear not True Believer, there is no menace too diabolical and no test too challenging for Spider-Man!
Then, in Marvel Universe: The Avengers: Earth’s Mightiest Heroes #1, the creative team of Chris Yost and Adam Dekraker, present not one, but TWO new action-packed Avengers stories to catch you up on the adventures of Earth’s Mightiest through the eyes of Agent Coulson.
No fan of the Avengers or Spider-Man can miss out on these new action-packed Marvel Universe series, sure to excite fans of all ages! So make sure you’re the first in line this Spring to catch Marvel Universe: The Avengers: Earth’s Mightiest Heroes Adventures #1 and Marvel Universe: Ultimate Spider-Man Adventures #1 as the Marvel Universe line starts here!
MARVEL UNIVERSE: THE AVENGERS: EARTH’S MIGHTIEST HEROES #1 (FEB120603)
Written by CHRIS YOST
Pencils by ADAM DEKRAKER
All Ages …$2.99
ON SALE THIS APRIL!
MARVEL UNIVERSE: ULTIMATE SPIDER-MAN #1 (FEB120604)
Written by MEN OF ACTION, DAN SLOTT & TY TEMPLETON
Art by NUNO PLATI
All Ages …$2.99
ON SALE THIS APRIL!
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