Marvel and Feld Entertainment announced a live-action arena event called "Marvel Universe Live!" The show was announced by Juliette Feld of Feld Entertainment during the convention's much anticipated "Cup O' Joe" panel, a forum used for Marvel Chief Creative Officer Joe Quesada to provide information and answer fan questions.
The show will debut in July of 2014 and will include at least 25 Marvel superheroes and associated villains. Feld introduced a featurette which showed various stunt actors and a few props, including Mjolnir, Thor's famous hammer.
Feld and Quesada promised that the show included extensive research and development and an original storyline.
Feld also announced Andy Armstrong (stunt coordinator, "Thor") as the action and stunt coordinator for "Marvel Universe Live!"