Online marketing is, depending on your current age, a relatively archaic frontier for all of your marketing and advertising needs, even more fruitful for generating leads than print media. Although places like the yellow pages, white pages, and billboards are still up for grabs, the internet has an endless amount of space, yet using it for your marketing campaign can be a lot cheaper that the old but still relevant alternatives just mentioned. Depending on the services you want and who you hire to do them, your online marketing campaign might even be effective. Imagine that.
Then, we bring in the New York City luxury real estate niche, the 10 ton gorilla that numerous MLS agents are trying to tame. Marketing something as exacting as this may take days, months or years...unless you've followed basic marketing protocol.
Market to the Right Buyers - Not the 'Lookers'
Consumers list many great reasons to own residential property - albeit for investment or living, yet the best news of all is that the market seems to be making some good gains lately. A downtown New York property tract or condo offers beneficial ownership perks, such as a great source of income for anyone that wants to rent out space or simply sell the entire property in the future. The economic benefits can be truly amazing - if you're targeting these aggressive buyers.
The use of videos on real estate websites is more prevalent than ever before. Thanks to the popularity of sites like YouTube and Vine, agents and individual agencies everywhere are adding more and more videos to their web pages and less and less content simply because videos sell to the serious buyers; content sells to the 'curious'.
Online slideshows are an ideal marketing alternative for professional real estate agencies, especially during a time when many agents have become text-challenged and overwhelmed with lengthy content on blogs. An online slideshow or presentation is a series of pictures normally used for artistic instructional or informational purposes, the perfect venue for showing off properties, inside and out. With an online slideshow, you have the ability to impart a host of information about your product or service using only short text and infographics.
When it comes to finding a property buyer around the Big Apple or elsewhere in the state, you need to know what qualities are best in your targeted audience, best exemplified by slideshows. In fact, Sotheby's International Realty uses wisely conceived tactics to keep themselves abreast the real estate market - pictorial evidence does work best, of course. Anyone who has ever bought or sold a home through the services of a real estate agent will agree that choosing an agent is something that should not be done in haste; therefore, don't market your services for naught.
Better Beat Foreign Investors...or They'll Beat You
Chinese investors, to isolate one group, are growing increasingly aware of the value of New York real estate in areas like SoHo, so much so that over the last three years, their investments have increased from $900 million to $5.6 billion in 2012. Although their biggest investments went to companies in densely populated cities like London, New York and Sydney, New York is definitely getting the bulk of the purchasing attention.
In the past year, record numbers of wealthy Japanese investors have bought property in New York, too, and what they consider important when viewing houses may not be top of your list when marketing your MLS listings. So, marketing wisely and carry a notebook.