Leveraging socialization into business ad venues has become the pinnacle of daily activities for professional marketers from Amman to Anchorage, with voluminous social websites popping up like candy. None, however, have made the quickest impact on the social regime than Pinterest, the social sharing platform that takes imagery sharing to the next level. Allowing users to share their favorite things through image ‘pinning’ to a customizable user pin board, Pinterest avoids the idle chatter of Twitter and Facebook and allows users to simply talk in pictures, make comments on each other’s pictures, and now even share your pins through your Facebook timeline. You can call this image bookmarking, photo sharing, or even something similarly conceived back in 2005 (Wists); webmasters are calling it ‘optimization heaven’.
From the Hawkeye backyard of West Des Moines, Iowa, Ben Silbermann developed this image sharing ideology in December of ’09 as a closed beta test, picking up where the Wists concept, developed by David Galbraith, left off. In the short beta testing phase, many of the kinks and user interactions were ironed out, allowing Pinterest to open their doors on an invitation-through-email basis only in March of 2010. Today, this image sharing siesta now outranks some pretty popular competition as we’ll outline later in this report.
When one first lands on Pinterest, you’ll notice their search bar in the upper left corner of your screen; currently, you may search for what your heart desires, although you may not receive the exact image you wish. It appears that Pinterest has decided to base searches off pin descriptions, making your finds not always on-point. Hopefully users will refine what they describe their pictures as being so people who aren’t privy to Pinterest may find what they wish to share a little more seamlessly.
Pin From Anywhere
Once you’ve received your coveted invitation and have set up your user account, you’ll notice how you can append a ‘Pin It’ shortcut into your browser, allowing you to pin anything from anywhere – but be forewarned that porn or heavy gambling photos will not fly as their images are lightly moderated for fervor.
As we continue through the wide open image sharing platform that Pinterest offers, we’ll discover next who exactly uses this platform and why. Just understand now that these staggering facts are not by any doings of Pinterest or their marketing efforts, which are nil. In fact, even businesses that specialize in business continuity planning are learning the splendors of having Pinterest as their focal point of marketing efforts.
Who Uses Pinterest Anyway?
Now that we’ve given you the skinny on Pinterest, we’ll take a closer look at who uses Pinterest and why it has become the pictorial sharing giant that it has today. In disseminating these users, we’ve broken the groups up into several sects to segregate the business usage from the fun it was meant for.
What many webmasters didn’t realize is that a separate account would nearly be needed per image since all images are appended to one pin board, and that singular pin board counts as 1 page to Pinterest and Google. So much for getting tons of individual backlinks: this route has gone cold.
Remember, SEO is for Domainers, Too
There are several distinct aspects of any domain marketing failure: Strategy errors, tactical errors, and potential internal issues. Which each aspect deserves your attention, we believe that you'll find strategy playing a larger role than either of the other things we've mentioned so far. Remember, in order to sell domains or have some proactive approach to domaining, you must learn how to think like a domainer for maximum domain benefit.