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Marketing legal services: are your interests really at heart?

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We are likely to need legal help at least once a year, yet most of us do not actively seek legal help.

This is borne out of data from a survey conducted by Leo J. Shapiro & Associates, on behalf of the American Bar
Association’s Section of Litigation, which shows that close to three quarters of American adults experience some event during a twelve-month period that may require the services of a lawyer. Over half of those who needed an attorney chose not to hire one, and close to 80% of those yet to experience legal problems gave strong indications they might go down the same route.

Why all the doom and gloom? Price is the most sticking point for most consumers. When it comes to hiring a lawyer, hourly fees of $100 up to $1000 are out of reach of most people’s budget. And then comes the trepidation of searching for a good attorney and the right service: there is a lot of uncertainty and confusion as what a lawyer will do, and how to tell the good from the bad.

For example, dealing with a severe injury or the sudden onset of a life-changing illness can invite devastation into your family’s life. Because the pain and discomfort from your disability may prevent you from returning to work, you suddenly now must find a new way to support your family and yourself. Or, let's assume that you've been mishandled during the birthing process, and need a skilled birth injury attorney to sue the pants off the hospital. These cases signify why attorney practices are more expensive, at times, than the injuries you are seeking compensatory reprieve from.

A legal plan may solve these problems and change the way you think of legal services. Thanks to this arrangement, you can now talk to a lawyer whenever you have a problem, without fear this will leave you out of pocket. In fact, you don’t even need to be embroiled in a legal problem to get legal advice: just pick up the phone, call your attorney and get the necessary legal advice susceptible of resolving any potential problems –with professional legal advice and follow-up, you can prevent ninety percent of your legal questions becoming legal problems.

Basic services such as the drafting of your will, review of sample health contracts and writing letters on your behalf are handled at no cost to you. If you want further coverage to include family problems, such as a divorce or custody of children, and any legal representation in court, then you simply pay a premium and get more inclusive coverage.

Even if your plan doesn’t cover complex legal matters, it can still save you money on those sky-high attorney fees. Discounts of up to 20% are offered on hourly and flat rates. Ultimately, it’s not all down to how much you can save. Having an attorney readily available at all times gives you peace of mind, in the knowledge that there is someone you can use on retainer for advice and help on anything of legal nature.

So ask yourself who's interests are really at the forefront of legal services before seeking expert help.

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