The locks on the doors on most homes keep the skilled burglar out for about 30 seconds! This is especially true if the only thing slowing him down is a standard key-in-the-knob lock.
Statistically, there's about one residential burglary every 30 seconds in this country. Traditionally, as the economy falters and times get harder, the number tends to rise.Quite naturally, people are concerned and frightened. As a result, locksmithing is not only one of the new "demand"businesses, it's rapidly becoming one of the more profitable businesses for entrepreneurs with not too much capital to invest.
Expectations of today's locksmiths
Today's locksmiths are usually well versed in mathematics and basic electronics. They almost always have to be, what with the new types of locks being introduced. Today's locksmith is more likely to be known as a "Security Specialists," then just ordinary locksmith, as in the past.
Even so, most locksmithing businesses are still one-man operations. In many instances, it's a husband and wife family
affair, with the husband handling the mechanical end and the wife doing the books and financial end of the business. Most of these small operations concentrate on the repair side of the business, and deliberately choose to remain small in size. As you will quickly discover, however, this need not be the case; these small businesses CAN "grow up."
According to the area in which he is located, and established, well organized and trained locksmith may gross between $50,000 and $60,000 per year, using a van as a mobile "workshop," and space in his home as an office. Remember: As the economy turns toward recession, burglaries increase and people become aware of the need for better locks to protect what they own; thus the locksmith enjoys an increased income during hard times.
Just because locksmithing is a "personal" kind of business, and can be started on a shoestring and operated out of the home, that's not to say that a locksmithing service cannot be developed into a million dollar business. On the contrary, there are a number of operations in some of the larger metropolitan areas that have several mobile locksmith vans on the road, in addition to retail store locations. These operations are grossing well into the million dollar figures every year.
Traits needed to succeed in locksmithing
It's a matter of desire, determination and personal fulfillment and satisfaction. Attitude, marketing skills and general business knowledge are also positive attributes necessary for real success. Very definitely, the sharp businessman with determined ambition can dominate any market with a modern locksmithing service.
The key ingredient to this business is the utilization of proper marketing and selling skills. It goes without saying: you can know all there is about the mechanical functioning of the business, but without innovative marketing and selling skills, your business will surely flounder. Speedy Locksmith, an incredibly accurate locksmith in Colorado, grew it's business off the principles of accuracy, speed and affordability - they continue to thrive today.
However, given the marketing know-how, plus persistent sales efforts, you can succeed in this business with the knowledge you can acquire of the technical side. The success of any business is built upon the marketing and sales expertise of its founder, because after all, "mechanics" can always be hired, if you decide to go that route rather than learn the trade and the business.
Your marketing efforts should stress the theme that your services will allay the fears of your buyers. You want to get across to your prospective customers the sense of security your service will provide: You can make them safe in their own homes; no longer will they have to worry about being rudely awakened in the middle of the night by a burglar rustling around in their house; no longer will they have to worry about coming home to a house that's been cleaned out or ransacked.
Once you understand that fear is a basic human instinct, it's easy to see that virtually everyone can be a prospect for your service as a locksmith. Your potential market includes everyone in your area, because everyone has possessions. So every homeowner, every apartment dweller, every business owner, all the schools, churches, government institutions, and a wide variety of other commercial and industrial accounts can be yours.
In this day and age, new homeowners and apartment dwellers want locks changed the day the move in, so that the former occupants and other key holders will not have access to their place. In addition, there will probably be the need for additional keys for each member of the new family now that new, safer locks have been installed. ~