Earlier today at the F8 Developers Conference in San Francisco, Facebook touted two messages: stability and mobility. Facebook’s CEO, Mark Zuckerberg announced that the company is embracing the motto "Move Fast With Stable Infra" in lieu of its outdated “Move Fast, Break Things’ mantra.
For the first ten years Facebook outmaneuvered its competitors by pushing out updates quickly, even though they still exhibited one or more bugs. As Zuckerberg explained, “We were willing to tolerate a few bugs to [move fast].” However the company has suffered a slow down and additional costs by having to fix the issues down the road. They also did not win any fans with the developer APIs breaking arbitrarily.
Facebook has grown into a large, publicly traded company and the world’s largest social network, with over 1.15 billion active users and a shaky, buggy infrastructure just doesn’t cut it anymore. To stay agile and competitive in this new decade, the company will adopt new methodology to strengthen its platform, development time and improve the over all customer and partner experience. The new “Stable Mobile Platform,” will offer a 2-Year API Stability Guarantee, noting it will give developers plenty of notice before pushing breaking changes. Finally developers will be able to build with confidence knowing that a core API will be available for at least two years.
Mark Zuckerberg also announced that the company will put extra vigilance in strengthening its mobile platform. Just two years ago Facebook itself made no money on mobile devices. Now 60% of its revenue comes from its mobile apps. We are sure to see more purchases of companies such as the recently acquired photo-filter app Instagram for $1 billion and the mobile message service, WhatsApp, for $19 billion.
In coming weeks the company will also roll out a mobile version of its Like button, a standard on the Web. Facebook also unveiled an "anonymous" user login option. Now users will be able sign in to apps without turning over any personal information. Facebook hopes that this will encourage people to try more apps without having to turn over all their personal data.
Facebook also announced the Facebook Audience Network, a mobile ad network that helps leverage Facebook's information to better target users. With this service, the ads will appear on third-party apps, with Facebook getting a cut of revenue.