According to an Aug. 12 post on the ALS website, the ALS Ice Bucket Challenge “has quite literally ‘soaked’ the nation.” From singer and “The Voice” judge Adam Levine to Facebook CEO Mark Zuckerberg, celebrities, media personalities and sports figures are completing the challenge which is actually quite simple: “dump a bucket of ice water on your head within 24 hours, or donate to ALS,” as described by The Orlando Sentinel.
On Aug. 13, New Jersey Governor Chris Christie – who has already successfully soaked himself in the Ice Bucket Challenge – challenged Facebook CEO Mark Zuckerberg to get wet. Christie also nominated comedian and “The Tonight Show” host Jimmy Fallon to take the challenge, saying that they had “24 hours or you must donate $100 to ALS. Good Luck!” Both Zuckerberg and Fallon came through in flying colors.
The ALS organization estimates that only about one-half of the general public is familiar with ALS (amyotrophic lateral sclerosis,) more commonly known as Lou Gehrig’s Disease. But thanks to the Ice Bucket Challenge, the group has registered over 70,000 new donors.
Those that complete the challenge can then challenge three friends and/or co-workers to do the same – or donate $100 to ALS instead. Last year between July 29 and August 12, the ALS Association received a little over $1 million in donations. This year during the same time frame, the group took in about $4 million.
After completing his challenge, Zuckerberg posted to his Facebook page, “Yesterday, Governor Chris Christie challenged me to do the ALS Ice Bucket Challenge. I accepted his challenge, and now I'm challenging Bill Gates, Sheryl Sandberg and Reed Hastings next. After taking the challenge, Zuckerberg said “That was really cold.”
You guys have 24 hours to complete the challenge or you have to donate to the ALS foundation -- or both. Finding ways to treat and cure ALS is an important cause. Find out more here: http://www.alsa.org/
From Facebook to Instagram to Twitter to YouTube, the Ice Bucket Challenge has gone viral across all social media venues. You can see the video of Zuckerberg icing himself down here. or more on the ALS Ice Bucket Challenge, see the video accompanying this article.
"We have never seen anything like this in the history of the disease,” said Barbara Newhouse, President and CEO of The ALS Association. “We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that people are exhibiting as they take part in this impactful viral initiative."