According to Mstars News on Jan. 20, Mark Ruffalo, who will be appearing in Joss Whedon's "The Avengers: Age of Ultron", Ruffalo seems to be a serious advocate of environmental issues. Apparently, he intends on using his role as the Hulk character to somehow advocate going green with the preservation of the ecosystem and tie it into a film like "The Avengers". He feels that taking a trending or currently popular piece of entertainment and incorporating into the subconscious, this could motivate others to move forward or join up in being advocates of the environment.
"I think that's the way to go, and it's a trend that'll start to develop. As a culture, when we latch onto a fad, we're actually working something out in the creative subconscious. The fact that all these doomsday and end-of-times movies are coming out is because we're actually working that out in the culture. I'm in The Avengers, but if you took my screen time it would come to about ten minutes, along with the 12 other people I'm sharing the screen with, so my input's kind of limited on that. But if we get to a standalone Hulk movie, I'll have a much better chance to do that. I'm just learning now how to find my voice and bring it into the studio world".
While at the Sundance Film Festival, Ruffalo also remarked about the accolades of "The Avengers: Age of Ultron" film. He did read the script and described how much "awesomer" it was than the first.
"I would say that it's better, it's cooler, it's more awesomer. It's a little bit darker, but also really has Joss Whedon's incredibly, witty and sly sense of humor". He also mentioned that Bruce Banner "gets to do such great stuff" in the second film.